Steven Paul Jobs

Biography:

Steve Jobs was born in February 1956 in Mountain View, California, in an area which was destined to become the heart of Silicon Valley and the microcomputer industry. At the headquarters in Mountain View, "Fairchild," where Robert Noyce created the first integrated circuit a couple of years after the birth of Jobs. Steve Jobs was an orphan, is adopted by the adoptive parents Paul and Clara Jobs. He was a child of the 1960s. And according to the time and place of birth was a rebel and nonconformist. His behavior and personality reflect the early environment.

The rebellious spirit of Haight-Ashbury, Isaylena, Santa Cruz and Berkeley was part of the mystique of Silicon Valley. Long hair, marijuana, and sandals were a part of business and social life in the Silicon Valley during the formation of the personality of Steve. Steve Jobs was a child of this age, it is best reflected during his stay at Homestead High, where he explicitly recognized a rebel.

Boucher spoke about Steve Jobs as a versatile personality. At school, Steve Jobs preferred to stay with older children. One of them was Steve Wozniak, who was his senior by four years. Steve Jobs is fond of electronics and was delighted when he and Wozniak has made the "blue box", which acts as a telephone company could not record long distance calls. Wozniak made these devices during their studies at Berkeley, and Jobs worked selling them as a student high school. This alignment of roles was a harbinger of future cooperation, because three years later, Jobs (20 years) and Wozniak (24) played the same scenario in the "Apple".

Steve Jobs listened farewell speech at the release of the high school in 1972 and enrolled in the "Reed College" in Oregon. He threw it, after finishing the first semester and went to work in "Atari" waiting for inspiration.

Business Story:

Computer manufacturing company "Apple" was formed April 1, 1976 and was registered in early 1977. In 1978, the "Apple" had got enough initial capital to continue working until the official recognition in December 1980. By 1980, it sold more than 130,000 copies of "Apple-2". By 1982, there were 14,000 programs written for "Apple-2". And "Apple" was the legislator in the PC market. In fact, most experts believed that "Ah-Bee-Em" will have to release his model in "Apple" - compatible standards, avoiding the "Apple" a number of serious policy mistakes as the hardware market, and on the software market. Selfishness of Steve Jobs and his autocratic management style strongly inhibits the action of the structure of "Apple" and prevented the creation of compatible computers. Computers "Apple", "Lisa", "Macintosh" and "Apple-3" were incompatible with each other, even as their operating systems were not standardized. Finally, in mid-1980, they realized what a big mistake was made, but it was too late. If the "Apple" was not so short-sighted, it certainly would be the owner of the PC market.

"Apple" was recognized in December 1980, just over four and a half years after its inception. Price Distribution of shares at the beginning was 22 dollars., And then, in terms of return on equity "Apple" was comparable only to flourish in 1950, the company Ford. The company "Apple" took place in the "Fortune 500" faster than any other company in the world. Behind her the reputation of the company that cares about the convenience of the user and to focus its activities facilitating the implementation of the operations and the creation of applications user friendly products "Apple" from the very beginning was to dominate the market of graphic and text editors. By 1992, annual revenue has reached 7 billion. Even at such breakneck growth, "Apple" took only 10% of the global PC market, which gives some idea of ​​the attractiveness of the market, opened by Steven Jobs. PC went into all walks of life - from business to household. This is indicated by the figures - by the year 1993 around the world has more than 100 million units.

As mentioned earlier, Steve Jobs did not create any of the components of the PC microprocessor. He was not involved in system design, no software equipment. In fact, Steve Jobs does not touch the technical part of the "Apple-1" and "Apple-2". The author of all the technology was Steve Wozniak. Steve Jobs has acted as a catalyst, which gave impetus to the creation of a new market, he organized a risky business and achieve success. Wozniak wanted to sell his invention, but instead Steve Jobs convinced him to sell the calculator "Hewlett-Packard" and embark on the risky path of innovation.

Steve Wozniak studied at the Faculty of Engineering at Berkeley, but in the early 70's dropped out, started a family and got a job in the "Hewlett-Packard". His father was also an engineer, and a boy from childhood fascinated by the profession. In 1975, he joined the "Hewlett-Packard" and humbly engaged in designing hardware and software parts. Steve Jobs, in turn, had only one semester of formal education in "Reed College" in Oregon and in parallel with running a business car repair fascinated by electronics. Thus, in 1975, Steve Jobs could not be called a technical expert, in fact, all his experience was limited to 6 months of video game designer in the firm "Atari." Neither Jobs nor Wozniak to the foundation "Epll-computer" (1976) did not have any business experience or management.

Lack of experience, and the general atmosphere of rejection made the early years of the firm daily struggle for existence. Bankruptcy was a constant threat as long as the company has not received official recognition in 1980. In 1977, two managers, symbolizing a different management styles, have engaged in this risky business and raised its solvency. Mike Markkula became chairman, and Mike Scott - president. Their task was to accumulate funds for the needs of production. They created the first kind of professional management. They made business plans, conduct market research and attract seed capital. But even after that the company was close to bankruptcy in 1977, 1978 and 1979.

In the early 80's Mike Scott shared with the company and Steve Jobs did not give any guidance office. Jobs was furious and wanted to know why. In response, he was told that he had enough experience and he was too unstable to provide effective leadership. This move caused internal divisions and confusion and, ultimately, led to the resignation of Mike Scott. Steve Jobs became chairman. Steve Jobs overcame the way from lack of authority for absolute power, having made one good move - and all thanks to the autocratic iron will. The Board considers the title to Steve Jobs, but the opportunity to lead. Autocrat Steve Jobs quickly proved that the board was wrong.

Steve Jobs did not take to heart his resignation from the "Apple." He immediately fell to the development of a new concept, which consisted in bringing the latest microprocessor technology in education. Steve Jobs created a new workstation, operated models of economic processes and apply in training. His charismatic personality and enthusiasm attracted many followers of the "Apple". But his greatest achievement in this work was a huge flow of funds from investors. He attracted investors by example by investing 15 million dollars. the new company "next".

Steve Jobs (Steven Paul Jobs) stunned the world by a series of coups business that began with the conclusion of the 20 millionth transaction with Ross Perot. This was followed by investments from the Japanese group "Canon" in the amount of $ 100 million. Godsend has tie-up with "Ah-Bee-Em", which brought tens of millions of sales revenue and other investments. His implacable rival for "Apple" was now on his team. Steve Jobs has earned the recognition of financial and academic communities, with the support of two prestigious universities: Stanford and Carnegie Mellon University. After that he spent a monumental deal with shops "Bizneslend-Komshuyuter" the subject of which was the implementation of future products "next" to the tune of $ 100 million.

Steve Jobs has done a tremendous job in this period between 1985 - 1988 years. The apogee was conducted in October 1988, the presentation of a new computer - a super-show in "Davies Symphony Hall" in San Francisco. Computer station "next" was seen critically. Levels of its sales did not meet expectations Jobs, and the media predicted a workstation, "next" final collapse in 1990. But in mid-1991, it is time to work stations, and Jobs realized production of the second generation of computers that are more responsive and competitive. Steve Jobs predicted that by the end of 1991, the sales volume will be equal to 200 million in February 1993, Steve Jobs sold the hardware technology company "Canon." He focused on software development and thus became the rival of Bill Gates. Meanwhile, experts say that "next" is doomed to failure.

In October 1988, Steve Jobs has become a hero of editorials in "Newsweek" and "BusinessWeek". "Newsweek" called him "Mr. Chip" (Mr. Chip) In 1989, the magazine "Inc." in its anniversary issue (10th Anniversary) awarded him the honorary title of "Entrepreneur of the decade." Steve Jobs was a true innovator and has found himself in this life. He was only thirty-four, when he was standing alone on the threshold of the second groundbreaking success. March 20, 1991 in Park Yosmit the wedding of Steve Jobs Stanford student Laura Powell.

Conclusion: 

Steve Jobs succeeded because he believed in what he did, believed that the path he has chosen, - the right way. Steve Jobs's philosophy is: "My way - is the best way." This philosophy is only available to those who have great faith in themselves, which usually stems from insecurity. This belief, or "will power", has enabled him to feel desired and timely way. If the question was whether to follow her instincts and rely on expert opinion, he always chose to rely on intuition and willpower. This is a classic way of creative personalities, and probably exactly the thing they oppose themselves to specialists with the pessimistic way of thinking. Thinking professionals opposite way of thinking innovators. They protect the "status quo." Therefore innovator consider any expert opinion jaded. Steve Jobs was a very radical set to the opinion of experts and acted only according to its own rules, autocratic and sometimes hostile manner, challenging the establishment. Steve Jobs has gradually increased its autocratic power and therefore has achieved extraordinary success. His powers of persuasion were legendary. One of the reporters after talking with Steve Jobs said he "can influence reality at will."

Steve Jobs was the instrument of the revolution produced personal computers. Key positions that take personal computers in the information age - it is an achievement of Steve Jobs. PC was truly one of the great innovative technologies in the second half of the XX century. Steve Jobs will go down in history as one of the innovators responsible for its development. This was made possible due to its militant will. His desire to know yourself and become the "master of the situation" were a decisive factor.

Steve Jobs was a pioneer. He no doubt, "was in the right place at the right time, offering timely product and having a suitable temperament." He originally was willing to pay the price that must be paid, and, of course, paid it in full. His avtokratizm and dictate, may not have been the best methods gain friends and influence, but certainly without this great innovation would not have been put in place. Steve Jobs used his "will to power" to the extent that is not often found in the annals of business. The will of Steve Jobs was an iron will that helped him survive all adversities. These are the components of success.

Steve Jobs felt lucky. Yes, it is. But, remember, he did not just fall out four aces. In fact, he was not so lucky, even compared to some of his contemporaries. Steve Jobs played cards, thrown to him by fate, clearly and smartly. Over time, history has shown that he has made his game. And here is nothing to add.